What’s Your Promise?

Posted at April 5, 2007

I’m constantly amazed and re-amazed at how much Marketing and Pick-Up dovetail.

Right now I’m in the throes of re-creating my company to handle larger volume and to be more process driven rather than expert driven. One of the first things you do in creating a company is decide what YOU (the business owner, the Entrepreneur) wants out of it.

You quantify it in terms of money but even more importantly Lifestyle. Those who don’t quantify it in terms of Lifestyle end up having lots of money, no time and hating their lives. This causes them to work harder and eventually implode.

After that there are a few other steps you go through that aren’t relevant to this discussion but one of the major ones is: The Promise.

What are you promising the person who does business with you?

The promise you make drives everything else. Your marketing, your product creation and how you service clients.

My business’ promise is this (this is not the final wording but captures the essence): We turn business owners into marketing experts so they can FINALLY experience the lifestyle they previously dreamt of.

My question is: What are you promising the women you interact with?

My guess for many of you is that you have never quantified it, you’ve never described it, or envisioned it so you can’t communicate it to her.

Even worse, your game may be communicating a promise but the reality is far different so your relationships are screwy.

Or, your game bounces about from promise to promise confusing her and making you look incongruent.

So, think about it. Is your promise to make her feel like a princess? Is your promise adventurous times? Is it all about sex?

My promise is that she’ll be appreciated for the sexual being she is by a man who is ambitious and powerful to others and there’s a chance that I’ll take her to the top with me.

Once you have the promise you can begin to employ implicit framing and stop explicit qualification.

Your interactions will appear smooth and effortless.

Your pickups will appear to outside observers as Magic.

~ Captain Jack ~

P.S. (Explicit Qualification is not bad per se, but implicit framing is more unconscious and gives her the feeling that the attraction/connection is coming from deep within her – because it is.)
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